FIELD NOTES

A little thinking.
Before the doing.

Practical perspectives on websites, software, and the decisions around them.

Strategy / Scoping · 3 MIN READ

Before you build, find the bottleneck.

Five practical questions to help you decide whether your business needs a new website, custom app, or a better connection between the tools you already use.

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AI / Integration · 3 MIN READ

Give AI a job. And a clear boundary.

A practical way to choose a useful AI workflow: one task, inspectable output, realistic examples, and deliberate human review.

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